We are super excited to announce that UNITY has appointed Endeavour to launch the brand new international channel, 1HEART TV.
1HEART TV is a channel dedicated to bringing the best of Caribbean and West Indian inspired content to the world.
With 227 million people living within the Caribbean and West indies and a diaspora that is estimated at being close to 10 million people worldwide there has never been a better time to launch a channel aimed at lovers of the rich, varied and diverse Caribbean culture, music and lifestyle.
“This is perfect project for Endeavour. It gives us the opportunity to take a on a big Idea project with as lot moving parts and build it from the ground up. We will be handling creative, marketing and branding for the channel.
1HEART TV is going to be a must visit destination for all lovers of Caribbean culture. It also gives us a chance to work with a client that is working at the cutting edge of content and distribution.”
Patrick Campbell, CEO Endeavour
UN1TY App is a leading app platform that gives users premium value content in High Definition on their TV. UN1TY provides the latest Afro-Caribbean On-Demand Movies, Live Events and a choice of International Television Channels.
The accompanying app, the OHBoX, allows people to watch content on your mobile devices. The OHBoX is currently available in over 10 million homes in the UK, 6 million viewers on 3G TV in China and over 400,000 mobile devices in Canada, Africa and Europe.
Talking about appointing Endeavour, Unity’s CEO, Akin Salami said:
“We approached Patrick Campbell to launch 1heart because his understanding of what it takes to build a great brand, his experience within TV and his ability to come up with great ideas and great stories. Endeavour’s experience in working with international and global clients is also a major plus. It’s a great fit”
As far as WE ARE HERE is concerned,
Its the Caribbean!!
Some of the most beautiful place on the face of the earth. Some of the most icon names and faces on the planet. Some of the greatest musicians of all time. The fastest man on the planet. Music that makes the world move.
Whats not to love!
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